Be among the very first to get your hands on Monday Gin - Zero Alcohol, Amazing Taste. Limited number of bottles from batch one remain, order now! MONDAY GIN was created for YOU - a member of the growing movement who refuses to choose between good health and great taste. If you want to live a flavor filled life drinking delicious cocktails, socializing without stress, and waking up hangover free, give MONDAY GIN a try today.
This post is for backers only. Please visit Kickstarter.com and log in to read.
Hello Backers!
Our journey takes a huge step forward tonight with the opening of our funding round on Republic.
Click here to view our campaign page and learn more about how to become an investor and co-owner in what we've built!
I invite you to get involved by helping us in any of the following ways:
Cheers,
Chris
PS - I look forward to answering all your questions, but please ask that they be logged on our campaign page - here. SEC guidelines require this approach to keep information free and equal to all.
Hello Backers,
As promised, our year-end update comes to you first, plus plans for 2021, and an exciting opportunity to become a co-owner in our business.
I've said it before, but it's still hard to believe our KS campaign was one year ago! We were fortunate enough to have all 325 of you backing us, validating our idea as good and funding the first 3,000 bottle run of Monday Gin.
Since then, we've had our share of challenges, both COVID and just plain start-up related. Through it all, we've been pushing ahead, staying true to our mission, and working hard to reach people in need of a proper adult beverage w/o the booze.
And that hard work has paid off.
Since January, we've produced 35,500 bottles of Monday, serving over 18,000 customers from all parts of the US via our Website, Amazon, and strategic partners Huckberry, CB2, and Food52 -- all of this in only 9 short months of starting in market (mid-April was our public launch).
We've been featured in dozens of diverse publications from Forbes to Vogue to Martha Stewart, and IRL within the pages of CB2 catalog and Rachel Ray Magazine (and an NYE special feature released just yesterday!) -- supporting our premise that we go where alcohol can't to reach and support people where booze never could.
Between media play, online marketing, and peer-to-peer sharing, we estimate over 9 Million eyeballs have had a look at Monday in 2020, not bad for a bootstrap start-up during a pandemic =) This year's accomplishments validated our product is better.
--
In 2021, we aspire to build a world class brand known as the best.
To do this, we have to reach more customers in need around the globe, deliver more spot-on beverage offerings (next up, rhymes with risky), and rally this passionate, growing sober/sober-curious community around our core purpose and mission. Easy-peasy right?
Rest assured, we know this will be our biggest challenge yet, but we're up to the task and equipped with the passion, know-how and multi-year plan to drive us to success.
And once again, we'll need a little help from those who believe in us to fuel our journey.
THIS IS WHERE YOU CAN HELP.
Staying true to our grassroots approach, we want to offer our backers and customers an opportunity to OWN a piece of our business. In this way, your capital investment affords you the right to sit alongside the founders and reap the rewards of future shared success in our company journey -- and we wouldn't want it any other way!
That's why we're launching an equity crowdfunding campaign on Repubic.co in January.
There's a bit of paperwork to be filed before getting the OK and having a launch date (stay tuned), but if you're interested and want to learn more - Click HERE.
More details to follow in early January.
For now, have a safe and Happy New Year!
Cheers,
Chris
This post is for backers only. Please visit Kickstarter.com and log in to read.
Hello Backers!
To those of you taking on the Sober October challenge, we wish you well and hope you're hanging in. Check out our IG (@drinkmonday) every Monday this month for a specially crafted drink in collaboration with Fever Tree to help you through =)
A quick update on us ~ we've quietly rolled out a few things in anticipation for the holiday season and are excited to preview them with you first!
NEW Website Refresh - here
NEW Subscription Club - here
NOTE on Holiday Shopping - being transparent, if you're looking to gift or receive some Monday Gin in time for the holidays, please place your orders this month so we can take care of you and yours.
This advice comes from a place where we anticipate demand will exceed supply + the news from all national package carriers that anything in transit past Halloween is at risk for being late to your holiday party. The volume of online ordering in a pandemic during holidays is going to cause some disruptions and delays, so please get those gifts in now (not just for us but all your shopping needs!) to be on the safe side.
And to close, just a quick round-up of our latest media hits ~ till next time!
In The News:
Cheers,
Chris